#LiveInTheMovies was Airbnb's Cannes award winning Oscar social campaign, which ran real-time during the awards show and encouraged users to live in their favourite films.
Live There was Airbnb's first global brand campaign, which ran in 15 countries worldwide, and urged travelers to not just go there, but live there. Among other accolades, this campaign won Effy's gold global award, with awareness lifted at 2x its goal, along with the most significant 6-month increase in consideration in Airbnb's history.
National Parks was Airbnb's celebration of the 100th Anniversary of North America's National Parks. Livestreamed on Facebook, this campaign won multiple Shorty Awards, and proved that sometimes, the most disruptive idea can actually be the quietest.
In 2014, Beats By Dre introduced the #SoloSelfie. This holiday campaign featured more than 20 different celebrities, including sisters Kendall and Kylie Jenner, Funkmaster Flex, Big Sean, Jadakiss, Nicki Minaj, Norman Reedus, Serena Williams, Bethany Mota, Victor Cruz, and more.
Beats by Dre welcomed Lebron James back to Cleveland with the "RE-ESTABLISHED 2014" campaign, which included deep dive immersive storytelling using never before seen footage of Lebron's upbringing, career and home life. The title film garnered +50M views within the first two days of launch, and earned multiple Clio awards.