Really loving this new spot for the newly launched GoPro App. Using your phone as a remote control, the ad focuses on real-time uploads and sharing, doing away with the need to go back to your computer for endless hours of reviewing and editing.

Think this new offering also solves the problem for layman GoPro users - you know, the ones who aren't professional extreme athletes, who don't have the skills to create beautiful, amazing edits on the fly? Every time I see someone in the city with a GoPro (or on the hills, or in the ocean), I always wonder about what they're going to do with the hours of footage they're generating. Are people really getting it together enough to actually create content, or is the GoPro used once or twice and then forgotten in a drawer?

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